Practical Case Studies, Research and Training for Marketers

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Marketing 101: What is a point-first headline?

Marketing 101: What is a point-first headline?

May 28, 2021 — Here’s a simple concept that can improve the performance of your headlines – where you put the main value to the customer within your headline can affect that headline’s performance.

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Fun B2C Digital Marketing Campaigns: Case studies about Chipotle’s Boorito promo, a hairstyle shop’s YouTube TV, and a fashion company’s mobile game collab with Quavo

Fun B2C Digital Marketing Campaigns: Case studies about Chipotle’s Boorito promo, a hairstyle shop’s YouTube TV, and a fashion company’s mobile game collab with Quavo

May 24, 2021 — We’ve published many case studies about data analysis, marketing technologies, messaging methodologies, and A/B testing. But we still realize that sometimes you need to throw some fun, creative ideas into the mix to help customers understand your unique message.

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Subscription Marketing Experiments: Quick case studies about pricing, landing page, and SEO tests for recurring revenue businesses

Subscription Marketing Experiments: Quick case studies about pricing, landing page, and SEO tests for recurring revenue businesses

May 19, 2021 — To inspire your search for what works with your brand, read on for examples from Codecademy, an energy shopping website, and a federal credit union.

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