Practical Case Studies, Research and Training for Marketers

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MECLABS Quick Win Intensive

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MarketingSherpa Podcast #5: Ten things you should think about before you do your next website redesign

April 25, 2019 — Tips for avoiding some serious potholes on your journey while taking on a website redesign

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Lead Generation Success = Nature + Nurture

April 18, 2019 — True success requires both quality lead generation and intelligent lead nurturing. Here are tips and examples from some successful business enterprises to help you get better leads and nurture them effectively. 

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Email Marketing: The Darth Vader pizza email

April 11, 2019 — Copywriter Xristopher Bland shares how he helped a list with an average 2% open rate get a 950% open rate increase.

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