MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
February 25, 2025
Integrated Marketing: Brands are built by how you show up every day (podcast episode #126)
February 14, 2025 — Listen now as Thea Hayden, Interim CMO at Cognizant, discusses communication, positive and aggressive cultures, and the say/do ratio.
Relevance Playbook: How Volkswagen, an OTA, and a CMS drove results
February 12, 2025 — Read on to see how brands used data, storytelling, and user-centered design to be relevant to the customer.
Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (podcast episode #125)
February 6, 2025 — Discover the transformative strategies that could redefine your next campaign as Louise Johnson, Global CEO, Fuse (Omnicom), discusses lessons from her career.
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Get better business results with a skillfully applied customer-first marketing strategy.
Become a Marketer-Philosopher: Create and optimize high-converting webpages (with this free online marketing course)